Careers

Marketing Manager

Department: Marketing

Reports to: Senior Manager, Sales and Marketing

Positions Supervised: 

  • Marketing Officer – Advertising & Promotions
  • e-Commerce Marketing Specialist
  • Inventory Supervisor
  • Marketing Assistant – Inventory
  • Frame Stock Room Clerk
  • B2B Solutions Officer

Position Purpose:

The Marketing Manager is responsible for creating and delivering plans to drive commercial go-to market strategies for Ferreira Optical Limited (FOL). The incumbent is ultimately responsible for producing very strong creative campaigns and executions that are in sync with revenue objectives.

Under the direction of the Senior Manager, the Marketing Manager is responsible for executing on an omni-channel, customer centric engagement strategy. The role is tasked with enriching our consumer data profiles and delivering extraordinary customer experiences across all touch points to heighten FOL’s visibility, reach and attractiveness amongst B2C and B2B groups. This role will be integral in commercializing our products and services by accelerating e-commerce growth.

This is a multi-faceted position which requires a strategic mindset to deliver plans to improve the efficiency and effectiveness of all marketing strategies, in-store brand experiences and inventory management.

Essential Functions and Basic Duties: 

Campaign & Brand Management

  • Develops and implements an annual Marketing Plan for the company that addresses various strategic issues including Branding, Business Expansion, Sales growth, Positioning and Customer Retention, with respective budgets.
  • Lead the development, execution and creative evolution of advertising across all aspects of the business
  • Create the annual marketing budget and continuously manage marketing expenditure
  • Improve the development of compelling, data-driven storytelling with a customer focus.
  • Deliver creative content and stories that support various marketing communications business needs, including digital advertising, corporate identity, target marketing, display and retargeting, social media, video and photography
  • Manage the full integration of content from creation to execution including production and creative scheduling across all digital and social platforms
  • Carry out the reporting and analytics for campaigns and ongoing digital activities using Google Analytics, Facebook Analytics, agency reports, and other tools
  • Create, implement and maintain the organization’s corporate social responsibility (CSR) program
  • Increase awareness of the company with target customer groups through a mix of PR, events, digital, advertising, videos and other appropriate channels
  • Lead advertising agency qualification and management. Effectively manage agency outputs; recommend resource allocations and manage allocated budgets
  • Report on all marketing activity focusing on campaign effectiveness against pre-determined KPIs
  • Develop all retail collateral ensuring high quality output and brand consistency in conjunction with cross-functional teams
  • Conduct Marketing Research to turn insights into strategic marketing opportunities and
    collaborate with teammates to create innovative products, services, spaces, interactions and experiences.
  • Support on the delivery of effective internal communications for key internal stakeholders
  • Lead the influencer campaign, collaboration plan and performance metrics. Initiate, collaborate and groom the influencer community including reaching out to new influencers, activating existing influencers, and building and maintaining strong relationships

E-Commerce:

  • Create and implement the e-commerce marketing strategy for an effective commercial plan that trades the online business for growth and profit
  • Help manage and define the e-commerce digital development roadmap towards product and service expansion
  • Constantly review the performance of the business’ D2C site, taking necessary actions for improvement to drive conversion rates, average order value, increasing visitors and other KPIs
  • Create and implement online advertising campaigns to drive traffic
  • Develop an online customer retention programme to increase retention and drive lifetime value
  • Manage agency partners throughout ongoing and project-based arrangements

Inventory Management:

  • Oversee the analysis of inventory levels, brands selection, inventory positioning, planned production and sales forecasts
  • Lead the company’s product development strategy, manufacture and G2M local and foreign markets plan execution in line with Senior Manager’s direction
  • Manage merchandise inventories to achieve sales, service levels/in-stock and turnover
  • Ensure inventory plans are created and shared with relevant teams
  • Create and deliver Pricing Strategies for all inventory that are appropriate for our positioning
  • Maintain open communications and build effective partnerships and relationships with key suppliers

B2B MANAGEMENT

  • Create B2B annual budgets and plans to attain revenues
  • Maintain and grow the relationship with corporate partners such as Insurance companies, Industrial Companies that use safety eyewear, and other contract arrangements

People and Team Development

  • Build an inclusive culture through team development and leading by example to motivate and inspire direct reports and cross-functional teams
  • Develop and manage direct reports and expect excellence – understand team’s individual skills, contributions and areas of development. Provide direct feedback, mentoring, coaching and motivation to engage and retain talent.
  • Actively communicate expectations, work with each team member to evaluate performance, provide feedback, training and build appropriate development plans.
  • Participate in talent recruitment and selection.

To assist in any other marketing project which is deemed necessary by the Senior Manager.

Skills and Competencies:

  • Strong working knowledge of all aspects of brand and corporate marketing to include positioning, branding, campaign management and channel mix
  • Proven experience in developing marketing strategies that inspire customers and drive revenues
  • Strong digital marketing skills
  • E-commerce management and marketing experience
  • Demonstrated creativity, strong leadership and interpersonal skills
  • Ability to act based upon data-driven insights to inform marketing strategy
  • Excellent quantitative skills and analytical skills to effectively utilize research and behavioral data and manage budgets
  • Strong agency management skills
  • Project management, timeline management, and problem-solving abilities

Qualifications and Experience

Qualifications

  • MBA or Master’s degree in Marketing
  • Bachelor’s degree in Marketing / Business
  • Chartered Institute of Marketing qualification would be an asset

Experience:

  • Minimum 5 years’ experience in a Marketing Manager role
  • 7+ years of experience in marketing, advertising, or a related field
  • E-commerce experience would be an asset
  • Proficiency in Microsoft Office Suite
  • Excellent Communication skills, written and oral

Key Performance Indicators 

  • YOY attainment of Sales Revenues
  • Improve Marketing Return of Investment (ROI) (%)
  • Improve Brand Share of Voice (SOV) (%)
  • Increase Customer Lifetime Value
  • Improve YOY Search Engine Optimization (SEO) performance
  • Increase Social Traffic and Conversion
  • Improve Inventory Turnover
  • Reduce Cost per Acquisition (CPA) ($)

Interested persons should submit an updated curriculum vitae and cover letter to

recruitment@ferreiraoptical.com

 

 

Marketing Assistant (Inventory)

Department: Marketing

Reports to: Inventory Supervisor

Position Purpose:

Responsible for assisting the Frame Stock Clerk in the processing of incoming and outgoing shipments and provide relief to the Marketing department when necessary.

Essential Functions and Basic Duties: 

  • To monitor all Vision Star stock and generates reports for items to be removed, replaced and discontinued and prepare memos on same.
  • To remove discontinued Vision Star frames from LCSC and follows up with the Frame Stock Room Clerk to ensure that the frames are transferred to all branches.
  • To prepare and report on Vision Star quarterly audit (9 Vision star brands and all Nissi brands)
  • To generate monthly Stock Status and Best Sellers Reports and prepare report on same.
  • To generate monthly and year to date reports for the Inventory Supervisor:
     Defective Report (All saleable stock items)
     Returns for credit (frames/ sunglass/ contact lens/ solutions)
     All items destroyed
  • To process defective frames/suns that was returned to the Frame Stock Room
     Checks/verifies stock returned
     Tags and states defect on packaging
     Batches by brand and model
  • To return all recalled defective and slow selling: frames, sunglasses, contact lens
    and solutions to foreign and local suppliers and ensure that credits and or
    exchanges are received for same.
  • To return Contact Lens solution to local suppliers and or destroy same
  • To update the Solution Order forms and distribute to the branches accordingly.
  • To generate Compulink Purchase Orders for confirmed received goods:
     Frames
     Sunglass
     Miscellaneous items, and
     Contact Lenses
  • To order stationery for the Inventory Department
  • To enter prices into Compulink
  • To provide support to the Inventory Supervisory and the Frame Stock Room
    Clerk when required.

Qualifications and Experience

Education / Certification

  • Five (5) GCE O’Level passes grades A or B or CXC passes Grades I or II,
    including Mathematics and Principles of Business.
  • Driver’s License will be an asset

Experience Required

  •  Two Years’ experience in a Marketing Environment

Skills / Abilities

  • Computer literate particularly in Microsoft excel
  • Good communication skills
  • Excellent time-management skills
  • Excellent organizational skills

Interested persons should submit an updated curriculum vitae and cover letter to

recruitment@ferreiraoptical.com

 

Customer Service Representative II

Department: Branches

Working Hours: As per Collective agreement

Reports to: Branch Manager

Salary: As per Union Agreement

Job Summary:

Responsible assisting patients in the selection of frames and lenses as per their optical, prescription and cosmetic requirements and providing support duties for the Branch.

Essential Functions and Basic Duties: 

  • Assist Customers with selecting frames and lenses as per prescription and cosmetic requirements and meeting individual sales targets.
  • Writing up job cards for customer and patient jobs.
  • Preparation of Charge Bills, Statements and quotations for customers.
  • Contact lens instructions
  • Dispatching and receiving jobs and contact lenses.
  • Putting patients on Auto Refractor, Inter ocular Pressure Machine and Visual Field and taking readings.
  • Making appointments for:- Eye Examinations, Contact Lens Fitting, contact Lens After Care and Visual Field Analysis
  • Arranging the frames and display areas as per merchandising standards and ensuring that work area and counters is always clean and tidy.
  • Filing patient card, Rx forms and other documents.
  • Ordering, follow up and pricing of contact lenses.
  • Ordering stationery and supplies
  • Assist with monitoring of stock levels of sunglasses, frames, contact lens solutions and other products and accessories and reordering when necessary.
  • Cashing
  • Banking
  • Petty Cash Custodian
  • Compiling Reports
  • Other related duties that may be assigned form time to time.

Qualifications and Experience

5 CXC or GCE subjects including Mathematics and English or two years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read, analyze, and interpret technical information and procedures. Ability to effectively present information and respond to questions from customers, managers and supervisors.

Mathematical Skills

Ability to add, subtract, multiply, and divides in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret prescriptions and determine frames and lenses based on prescription and customer needs.  Would be required to solve customer problems effectively using keen logic, creativity and problem solving skills.

Physical Demands

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. A faced paced environment at times.  Employee would be required to multi task and deal with several customers at once.

Interested persons should submit an updated curriculum vitae and cover letter to

recruitment@ferreiraoptical.com

 

 

 

Applications can also be submitted below via the Contact Form Below





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